Strategic Plan 2021-2025

We’re happy to share our Strategic Plan with you - our community. It draws upon the vision and expertise of our Board of Directors, numerous documents, and previous bodies of work. We have conducted research of urban innovation ecosystems around the world, and sought out the views of business leaders, post-secondary institutions, innovation thought leaders as well as organizations dedicated to the growth and prosperity of Edmonton for all Edmontonians.

COVID-19 has illuminated the need to apply innovation to all sectors of the local economy while building on the existing strengths and supporting new business opportunities. This plan is a road map for how we will foster job growth, attract investment, and create value for our city. It will inspire innovation in the hearts and minds of all Edmontonians in everything that we do and will position Edmonton as a global innovation capital.


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Together with our partners and our city’s innovators, Innovate Edmonton will develop and sustain a globally recognized and relevant urban innovation ecosystem. We will create jobs and contribute to the enduring economic resilience, vitality and identity of the City of Edmonton and map local solutions and intellectual property to global challenges and mega trends.

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Our values underpin all we do, our commitment to Edmonton, our employees, partners, and the wider world. At Innovate Edmonton we value:

  • Equity, diversity and inclusion
  • Cross-pollination
  • Innovation
  • Bold action
  • Working locally for global impact
  • Working for the public good in the public eye
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Value Proposition and Brand Promise

We will develop an urban innovation ecosystem that builds productive relationships between all parties. This includes creating and nurturing a network that encourages individuals and organizations to exchange diverse approaches, perspectives, and solutions. It also means creating a powerful and compelling brand promise that is inclusive and representative of local expertise and talent and positions Edmonton on a global stage.

Edmonton is a global innovation capital, with investible companies that tackle global challenges.

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Guiding Principles

Our work is shaped by four fundamental principles:

  • Our reach will be broad
  • We support local innovators and innovation
  • We will be global
  • We will build our city
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Core Initiatives

Our guiding principles support seven core initiatives. These initiatives articulate the necessary measures for us to create and nurture Edmonton’s urban innovation ecosystem:

  • Innovation leadership
  • Startups and scaleups
  • Big tent and city building
  • Innovation marketing
  • Innovation monitoring
  • Innovation fundraising